Comments on: social networks, walled gardens, and decision trees http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/ Inbound Marketing for Creative Small Businesses Sun, 07 Mar 2010 15:21:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: why nonprofits should care about bebo & aol « small dots http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-40 why nonprofits should care about bebo & aol « small dots Fri, 14 Mar 2008 02:59:14 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-40 [...] 13, 2008 by BethDunn Nonprofit technologists have a hard enough time determining if, when, and how they should get shaking on Facebook or MySpace, the two massive players in the [...] [...] 13, 2008 by BethDunn Nonprofit technologists have a hard enough time determining if, when, and how they should get shaking on Facebook or MySpace, the two massive players in the [...]

]]> By: state of the debate: build or join « small dots http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-37 state of the debate: build or join « small dots Sun, 24 Feb 2008 23:12:44 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-37 [...] etc.) building their own versus joining an existing social network.  I weighed in on this topic (twice) back in November, when I suggested that it depends on what your organization’s most pressing [...] [...] etc.) building their own versus joining an existing social network.  I weighed in on this topic (twice) back in November, when I suggested that it depends on what your organization’s most pressing [...]

]]> By: Carnival of Nonprofit Consultants - November 26th, 2007 « Giving in a digital world http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-39 Carnival of Nonprofit Consultants - November 26th, 2007 « Giving in a digital world Tue, 05 Feb 2008 19:04:24 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-39 [...] how about building your own social network site? In her post social networks, walled gardens, and decision trees, Elizabeth Dunn discusses the pros and cons of an organisation-specific social network vs a [...] [...] how about building your own social network site? In her post social networks, walled gardens, and decision trees, Elizabeth Dunn discusses the pros and cons of an organisation-specific social network vs a [...]

]]> By: half the billboards « small dots http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-38 half the billboards « small dots Mon, 28 Jan 2008 21:48:12 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-38 [...] The best way to get started is to start eavesdropping.  Start listening in.  Choose some blogs to read and read them every day, whether in a newsfeed or not.  Comment once in a while.  As I’ve said before, the time to start learning a new language is not the day you get your passport stamped. [...] [...] The best way to get started is to start eavesdropping.  Start listening in.  Choose some blogs to read and read them every day, whether in a newsfeed or not.  Comment once in a while.  As I’ve said before, the time to start learning a new language is not the day you get your passport stamped. [...]

]]> By: a work on process » Why we’re not quite ready for everyone to build their own social networking site http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-36 a work on process » Why we’re not quite ready for everyone to build their own social networking site Mon, 10 Dec 2007 12:01:26 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-36 [...] bring the options and potential into clear focus. Elizabeth Dunn’s post last month “social networks, walled gardens, and decision trees” makes a compelling argument that non-profits should be focussing on these questions now even [...] [...] bring the options and potential into clear focus. Elizabeth Dunn’s post last month “social networks, walled gardens, and decision trees” makes a compelling argument that non-profits should be focussing on these questions now even [...]

]]> By: UK Fundraising | Blogs | Bryan Miller | Blog Archive | Carnival of Nonprofit Consultants - November 26th, 2007 http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-35 UK Fundraising | Blogs | Bryan Miller | Blog Archive | Carnival of Nonprofit Consultants - November 26th, 2007 Mon, 26 Nov 2007 10:28:11 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-35 [...] how about building your own social network site? In her post social networks, walled gardens, and decision trees, Elizabeth Dunn discusses the pros and cons of an organisation-specific social network vs a [...] [...] how about building your own social network site? In her post social networks, walled gardens, and decision trees, Elizabeth Dunn discusses the pros and cons of an organisation-specific social network vs a [...]

]]> By: social media logic models « small dots http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-34 social media logic models « small dots Sat, 24 Nov 2007 03:45:27 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-34 [...] said in my original post, I think you have to be forward-thinking about this.  It is very easy to say my constituency [...] [...] said in my original post, I think you have to be forward-thinking about this.  It is very easy to say my constituency [...]

]]> By: John Frost http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-33 John Frost Wed, 21 Nov 2007 18:47:56 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-33 The company I work for is also planning on recruiting volunteers to moderate our social networks. I'm hoping to find some of those volunteers just by asking for help from some of the first people to friend us. The company I work for is also planning on recruiting volunteers to moderate our social networks. I’m hoping to find some of those volunteers just by asking for help from some of the first people to friend us.

]]> By: To network, or not to network, is NOT the question! « Amy Sample Ward’s Version of NPTech http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-32 To network, or not to network, is NOT the question! « Amy Sample Ward’s Version of NPTech Wed, 21 Nov 2007 18:27:29 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-32 [...] the question! Published November 21, 2007 networking Tags: challenges, networking As Elizabeth Dunn and others are discussing lately, the question to answer is not whether you and your organization [...] [...] the question! Published November 21, 2007 networking Tags: challenges, networking As Elizabeth Dunn and others are discussing lately, the question to answer is not whether you and your organization [...]

]]> By: Beth Dunn http://www.bethdunn.org/2007/11/19/social-networks-walled-gardens-and-decision-trees/comment-page-1/#comment-31 Beth Dunn Wed, 21 Nov 2007 05:12:39 +0000 http://smalldots.wordpress.com/2007/11/19/social-networks-walled-gardens-and-decision-trees/#comment-31 Great questions. I have thought of a few practical baby steps when it comes to MyFace (I love that). For instance, we would like to recruit more volunteers - specifically, more youthful, tech-savvy volunteers. MyFace might be a great place to try that. I've suggested making it (managing our page) a project for an intern or a volunteer. A digital native would regard it as a dream job, I would think, to tend the garden of the organization's Facebook page. I think many organizations would do well to plan a modest, but quantifiable project like that (i.e., recruit X new volunteers; generate X new student memberships; generate X more submissions to student art competition), to meet the twin goals of (1) fulfilling a certain part of your mission to which Facebook is naturally suited, and (2) increasing staff fluency in the use of Social Networks. I agree that rolling out a custom social network takes time, but so does maintaining the old website (presumably). In my case, I am looking into revising our entire web presence anyway, and the cost of including a social network is not turning out to be THAT much more than simply rolling out a revised (albeit rather ambitious) web 1.0 website. A baby step here might be to simply revise the website on an open architecture, minus the white-label SoNet, and watch for ways to integrate free widgets as they become available. Then perhaps certain components of a custom social network could be rolled out over time, in a modular way. I see the MyFace baby step plan as an almost purely evangelism strategy, really. To use a FB metaphor, i want to bite the other staff members and make them into zombies, too. Then, can the zombie apocalypse be far behind? Great questions. I have thought of a few practical baby steps when it comes to MyFace (I love that). For instance, we would like to recruit more volunteers – specifically, more youthful, tech-savvy volunteers. MyFace might be a great place to try that. I’ve suggested making it (managing our page) a project for an intern or a volunteer. A digital native would regard it as a dream job, I would think, to tend the garden of the organization’s Facebook page.

I think many organizations would do well to plan a modest, but quantifiable project like that (i.e., recruit X new volunteers; generate X new student memberships; generate X more submissions to student art competition), to meet the twin goals of (1) fulfilling a certain part of your mission to which Facebook is naturally suited, and (2) increasing staff fluency in the use of Social Networks.

I agree that rolling out a custom social network takes time, but so does maintaining the old website (presumably). In my case, I am looking into revising our entire web presence anyway, and the cost of including a social network is not turning out to be THAT much more than simply rolling out a revised (albeit rather ambitious) web 1.0 website.

A baby step here might be to simply revise the website on an open architecture, minus the white-label SoNet, and watch for ways to integrate free widgets as they become available. Then perhaps certain components of a custom social network could be rolled out over time, in a modular way.

I see the MyFace baby step plan as an almost purely evangelism strategy, really. To use a FB metaphor, i want to bite the other staff members and make them into zombies, too. Then, can the zombie apocalypse be far behind?

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