Inbound Marketing for Creative Small Businesses
From the monthly archives:
I found this a little late for this year, but I’m really excited about the Send-a-Singer project that Bryan Miller blogged about back at the beginning of December.
Bryan is a strategist at WWAV Rapp Collins in London, and they developed this very inventive, yet charmingly simple campaign that lets you donate your company’s holiday card [...]
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Beth Kanter, from Beth’s Blog (of course), presented the Bloggers Who Create Community Award to Small Dots!
Beth named three bloggers to receive the award — the other two are Amy Sample Ward’s Version of NpTech and Michele Martin, The Bamboo Project. If you don’t know these blogs, I strongly encourage you to check [...]
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Am I a digital native? Or can I write my own metaphor?
Because I follow Jesse Baer on Twitter, the idea of a Digital Native is never far from my brain. A recent post on the Digital Natives blog got me thinking again about what my citizenship status is in this hypothetical land.
I think that [...]
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Do social networks mostly promote inclusion or exclusion?
It depends, of course, on the user. Like The Force, social media can be used for good or ill.
And some will say that it depends on what your objectives are. I’m going to take a stand and say that inclusion – and openness – is [...]
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So Beth Kanter does a lot of work with nonprofits, helping them answer pressing and far-reaching questions about their use of technology, and how it can advance their missions without leading them down some nightmarish rabbit-hole of Bad Tech Decisions.
She has been doing this for a long time, with a lot of different types of [...]
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Thanks to all who helped me cement my ideas for my upcoming course for artists. It’s really starting to take shape – but I don’t want to write about the specifics until I have a conversation or two with the specialists I’m trying to recruit to help me pull it all together. I [...]
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[audio http://www.utterz.com/utts/df/df3afa4e189a6d52974d4b94b5f00ba9.mp3]
Mobile post sent by bethdunn using Utterz. Replies. mp3
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I’m working on a series of topics for a course this spring — a syllabus, for an eight-week evening class. The course is for artists and cultural organizations, to teach them technical skills that will help them market themselves better and reach new audiences.
In years past, the topics have been pretty basic stuff, [...]
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I’ve got a somewhat irregular Saturday ritual of listening to recent NPR show episodes while knitting, or winding yarn, or just cleaning house. Not long ago, I added Len Edgerly’s Arts and Technology podcast to this ritual.
His latest, an interview with Anthony Radich, Executive Director of WESTAF – the Western States Arts Federation, has really [...]
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Nonprofits all around us are making decisions RIGHT NOW about how to engage in social networks, and many of us in the field have to fight a desperate feeling of running hard just to keep up – the overwhelming conviction that everybody else is winning friends, donors, hearts and minds through the savvy use of social networking [...]
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