Inbound Marketing for Creative Small Businesses
From the monthly archives:
Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures? Of course, many brochures, leaflets, postcards, etc, [...]
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So I met Beth Kanter and her delightful family for dinner tonight in Falmouth! We were going to meet at a Cambodian restaurant that I had never been to before, but alas, I have still never been to it, because it was shuttered for the Dead Season (January-February-March, when all Cape Cod restaurateurs go to [...]
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How do you prevent certain stakeholders from seeing all this newfangled stuff…the videos, the blogging, etc. and not think that they’re spending too much money on all this stuff. In other words, how does an organization get buy-in from key people it needs? Prior to establishing these strategies? (From a comment left recently on The [...]
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Let’s help the Sharing Foundation win the grand prize of $50,000 in ten days when this contest is over! Here’s the scoop: The Sharing Foundation helps Cambodian orphans in a multitude of fantastic ways. The America’s Giving Challenge will give $50,000 to the four top fundraisers in January. That leaves ten days. Michele Martin has [...]
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Do you think your organization needs a blog? Or is it just a “someday” thing — a back-burner item that you feel just has to wait until you can get more on track with fulfilling your mission, becoming better known and better respected, building your donor base, getting the press to cover you, and driving [...]
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The Boston Globe reported that some small arts groups are responding creatively to the Boston Foundation’s recently released report (PDF) on the state of the arts community in the greater Boston area. Tomorrow night in an alternative gallery space in Cambridge, a self-proclaimed group of “artyrs” will drink Kool-Aid, eat chili, and participate in a [...]
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“One can easily misinterpret the universal by misunderstanding the particular.”♦ You probably remember reading it in Intro to Anthropology: Shakespeare in the Bush by Laura Bohannon. It’s the story of a young anthropologist’s attempt to prove the universal nature of Shakespeare’s Hamlet, by introducing the story to the elders of the Tiv in West Africa. [...]
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Mark Rovner recently commented on the state of online philanthropy, and what I found most interesting about his post was that he framed it as an issue of “donor acquisition.” This, to me, is the heart of the problem with how nonprofits are approaching — or not approaching — social media. The gist of his [...]
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Beth Kanter, nonprofit technology blogger extraordinaire, is celebrating her 51st birthday on January 11! Happy Birthday, Beth! You can wish Beth a happy birthday, too, by contributing a small yet meaningful gift to the Sharing Foundation’s America’s Giving Challenge over at Global Giving. In honor of her birthday, Beth is trying to get 51 people [...]
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Shel Israel just posted an interview he did with Dr. Nora Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts, Dartmouth. It’s a good review of some of the thinking that went into, and results of, the study her team did last year on adoption rates [...]
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