Inbound Marketing for Creative Small Businesses
From the monthly archives:
Google has turned the lights out today, and asks you to do the same. Turn out your lights (all of them — go ahead, who doesn’t love candlelight) tonight from 8:00 pm to 9:00 pm in your time zone, in honor of Earth Hour. Don’t doubt that Google Earth will be recording images from space. [...]
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Free, open-source course management system Moodle is getting attention, as well it should if it’s what it seems to be: cost-effective (nothing is ever really free, your time and your staff’s time is worth money), reliable (the site boasts 300,000 registered users and over 40,000 registered courses, with an impressive growth curve), and built for [...]
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I took a week off from writing, for several very good reasons, and now I’m back. Miss me? Of course you didn’t. One of the reasons I took a brief sabbatical was my reaction to this post by Chris Brogan on what it felt like to not have a blog for eight days. In it, [...]
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To build trust between a consumer and a brand, people need to feel they’re sharing it with other people instead of a corporation pushing it down on them… The goal is to have people experience the product on their own terms and turn them into brand ambassadors.” -Frank Cooper, vice president for flavored carbonated soft [...]
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Geek Girl Camp Cape Cod is a new mini-conference for the technologically-inclined of the female persuasion, and it is debuting next month right here on Cape Cod, in lovely downtown Hyannis. Set for Thursday, April 17 and running from 5:30 pm until… some intriguingly unspecified time later in the evening… this one-evening shebang will feature [...]
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Nonprofits have a hard enough time determining if, when, and how they should get shaking on Facebook or MySpace, the two massive players in the United States social networking space. Now comes news that AOL has acquired Bebo, a popular social network in the United Kingdom and New Zealand, but a bit of an also-ran [...]
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Top The new multi-disciplinary blog aggregrator from Guy Kawasaki, Alltop.com, officially went live today. As noted here last week, the Nonprofit Alltop page looks to be a good at-a-glance resource for all the latest blog posts in the nonprofit world (primarily those in the United States, from the look of it, for now at least). [...]
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A New York nonprofit, Takes All Types, has announced a new program that will mobilize blood donors through Facebook, The New York Times reports. For those who opt in, the system will send out alerts through Facebook — as well as by phone, fax, e-mail and text message — when their blood type is needed [...]
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The mega-festival that is SXSWi (South by Southwest Interactive, also known as Spring Break for the Internet) has been underway for two days now, and many of us have been watching it from home through Twitter, Flickr, the occasional livestream, and related blog posts. The big news today was the keynote interview of Facebook founder [...]
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The Chronicle of Philanthropy reports that donations to walkathons and other athletic fund-raising events rose 12% in 2007, according to a recent survey. Despite a bumpy economy, all of the organizers in the survey predicted that their events will raise more money this year than they did in 2007. Projected increases for 2008 averaged 12 [...]
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