Inbound Marketing for Creative Small Businesses
From the monthly archives:
Words matter. Words can engage, encourage conversation, and foster understanding, but words can also shut others out. One serious barrier to entry when it comes to social media is the jargon that goes around; whether it’s all those wacky-sounding Web 2.0 start-up company names (Twitter, Pownce, Meebo, Zooomr, Zaftig…), one too many acronyms (API, RSS, [...]
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…what makes a successful online community? A single, easy-to-use feature. Click here to participate. Do only this one thing. After you get your participants “addicted,” go ahead and add another thing. That’s the buried nugget of gold from Francine Hardaway’s excellent post about what makes an effective online community. (Hat tip to Jeremiah Owyang for [...]
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Online collaboration tools are not just for that migratory flock of birds, the mobile web worker — those strange folk who appear to alight for brief meetings in far-flung Starbucks, then scatter, like starlings, to cooler climes. I keep an eye on the growing catalog of these tools not just because I deeply envy the [...]
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Guy Kawasaki’s new Alltop website keeps rolling out new section pages, and the latest to catch my eye, not surprisingly, is the Nonprofit News links page. It’s a pretty phenomenal resource. I’ve been watching Guy roll this out over the last few days on Twitter (where he announces each page as it goes live), and [...]
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Paul Dunay of Buzz Marketing for Technology lobbed a mild offensive last week against the mindset of some marketers that one can “use” social media for a PR campaign: Here’s the point: There is no overnight success when it comes to social media. Sure, we all are reading about some superb viral results out there, [...]
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