Inbound Marketing for Creative Small Businesses
From the monthly archives:
I’m brushing up my quantitative skills in preparation for my first semester of MBA classes this fall, and it’s led me to one of the best and most encouraging AHA! moments I’ve had in a very long time. Despite what my undergraduate degree says (I majored in Geology), I have never been as in love [...]
{ 2 comments }
Nonprofit blogger and Twitter friend Social Butterfly was kind enough to do a quick profile of me on her blog, fly4change, after Beth Kanter nominated me after her profile. Fun! (Stay tuned to Social Butterfly’s ongoing series, Meet the Neighbors, to see who I nominated…) This is part of a trend I’m noticing among the [...]
{ 2 comments }
Blahg Blahg Blahg I gave a presentation on blogging — should you blog? why and how? — at Geek Girl Camp Cape Cod Thursday night. It was a first-time event, this Geek Girl Camp thing, and so it was hard to know quite what to expect. I knew that it was sold out. There were [...]
{ 5 comments }
More organizations are making the move into social media, either by starting a CEO blog, a customer Facebook group, or just by allowing employees to blog openly about their work lives. As a result, more organizations are finding it necessary to draft a social media policy, or at least a set of principles, meant to [...]
{ 10 comments }
What good is Twitter? What’s the practical use of it? I’m leading an eight-week course for artists on how they can use a combination of new and old media to promote themselves and get the word out about their art, and tonight one of the artists asked me that question. (You can visit the class [...]
{ 0 comments }
Have you tried making the case for your nonprofit to start blogging, or get into social networks, or in some other way try something bolder than Ye Olde Corporate Website as a means of engaging your community online… only to be rebuffed by the mentality that “our constituents aren’t online” or “our members don’t read [...]
{ 4 comments }
(hold your horses) Now that nonprofits are really getting hip to web 2.0 — encouraging a two-way conversation with constituents, yielding some control of their message to gain bigger and better results, and getting engaged in social networks to expand and enlarge their bases — a lot of us are also looking into shaking up [...]
{ 2 comments }
