Comments on: do you need a web 2.0 website make-over? http://www.bethdunn.org/2008/04/01/do-you-need-a-web-20-website-make-over/ Inbound Marketing for Creative Small Businesses Sun, 07 Mar 2010 15:21:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Ben Overmyer http://www.bethdunn.org/2008/04/01/do-you-need-a-web-20-website-make-over/comment-page-1/#comment-186 Ben Overmyer Thu, 17 Apr 2008 18:39:55 +0000 http://smalldots.wordpress.com/?p=96#comment-186 rjleaman's got it right, of course. Successful websites are always all about the user - serving him, entertaining him, or enabling him. This is no less true for nonprofit websites. In the few freelance web consultancies I do, I've always made darned sure that the company's website connects their mission with the user in an intimate way. It's what needs to happen with every website that intends to have any impact on their viewers. rjleaman’s got it right, of course.

Successful websites are always all about the user – serving him, entertaining him, or enabling him. This is no less true for nonprofit websites.

In the few freelance web consultancies I do, I’ve always made darned sure that the company’s website connects their mission with the user in an intimate way. It’s what needs to happen with every website that intends to have any impact on their viewers.

]]> By: rjleaman http://www.bethdunn.org/2008/04/01/do-you-need-a-web-20-website-make-over/comment-page-1/#comment-185 rjleaman Sun, 06 Apr 2008 15:54:37 +0000 http://smalldots.wordpress.com/?p=96#comment-185 A wholesale site redesign can be both intimidating and expensive for a nonprofit to contemplate - especially a small organization with limited resources. I'm so glad you pose this question of whether it's necessary. Your example of The Nature Conservancy makes the vital point that Web 2.0 is about multimedia content, yes, but it's primarily about a user-centred experience. Sometimes getting there can be as simple as stepping back to look at your site from the user's perspective - is it quick and easy for site visitors to find the information they're looking for, and to do those things that they need/want to do? Above all, I'd say the biggest bang for an affordable update would come back to text and tone - finding opportunities to use that magic word: 'You.' A wholesale site redesign can be both intimidating and expensive for a nonprofit to contemplate – especially a small organization with limited resources. I’m so glad you pose this question of whether it’s necessary. Your example of The Nature Conservancy makes the vital point that Web 2.0 is about multimedia content, yes, but it’s primarily about a user-centred experience. Sometimes getting there can be as simple as stepping back to look at your site from the user’s perspective – is it quick and easy for site visitors to find the information they’re looking for, and to do those things that they need/want to do? Above all, I’d say the biggest bang for an affordable update would come back to text and tone – finding opportunities to use that magic word: ‘You.’

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