Inbound Marketing for Creative Small Businesses
From the monthly archives:
I’ve been watching Beth Kanter traipsing across the globe over the last couple of weeks, as she traveled to Australia to give some workshops and a keynote on social media for nonprofits. She’s been blogging and twittering and uploading pictures to Flickr the whole time, and I’ve checked in with her updates a couple of [...]
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I’m leaving work a little early tomorrow afternoon and driving out to Western Massachusetts to attend my 15th year reunion at Mount Holyoke College. I’ll be giving a workshop on Web 2.0 for Nonprofits first thing Friday morning, which is really kind of a thrill for me, to teach a class at my old (and [...]
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For a couple of years now, I have been increasingly fearful of driving my car in what I tend to refer to as “weather.” Meaning, of course, rain or snow of any sort of noticeable intensity. So much so, in fact, that a few months back I missed a chance to have lunch with a [...]
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Len Edgerly was my featured speaker last night in the class I’m presenting at work, What’s Your Story: Personal Branding, PR and New Media for Artists. (Check out the class blog here.) Unfortunately, we ran into some logistical problems when, minutes before the class was to begin, we noticed smoke coming out of two outlets [...]
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Jeff Brooks at Donor Power Blog got my attention this afternoon with this post on writing like a human being, especially when writing fundraising appeals. I’ve been thinking about this lately, too. His main example is that of a typically written fundraising letter –which Jeff complains, quite fairly, that it sounds like it was written [...]
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I’m in the final two weeks of presenting What’s Your Story: Personal Branding, PR and New Media for Artists — an eight-week class for artists who are just getting started in online promotions and sales — and today I spent some time firming up a few technical details with my next speaker, Len Edgerly, podcaster [...]
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Jeremiah Owyang woke me up this morning (on Twitter) to a fascinating, instructive tale of a major brand getting drawn in to a major international crisis, against their will and to their detriment, and responding to it in a predictable, though shortsighted way. Somewhere, a PR department is having a very bad Sunday. Yes, I [...]
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I’m off to the Simmons Leadership Conference tomorrow, and I’m excited to meet some of the faculty in the Simmons MBA program, which hosts this annual conference. I’m particularly hoping that new faculty member Jill Avery will be around, since her teaching and research interests sound eerily similar to mine. But before diving into bed [...]
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