Comments on: the model of a modern major fundraising letter http://www.bethdunn.org/2008/05/12/the-model-of-a-modern-major-fundraising-letter/ Inbound Marketing for Creative Small Businesses Tue, 21 Dec 2010 16:45:35 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: David http://www.bethdunn.org/2008/05/12/the-model-of-a-modern-major-fundraising-letter/comment-page-1/#comment-222 David Tue, 13 May 2008 16:38:28 +0000 http://smalldots.wordpress.com/?p=110#comment-222 Wonderful post, Beth. I expanded on this at my own blog, to challenge communicators to do the same thing in their other printed materials, like brochures. Committee copy writing is the surest way to suck the soul out of a good story. We should be checking for typos and grammar, and story-telling elements, and that's about it. Wonderful post, Beth. I expanded on this at my own blog, to challenge communicators to do the same thing in their other printed materials, like brochures. Committee copy writing is the surest way to suck the soul out of a good story. We should be checking for typos and grammar, and story-telling elements, and that’s about it.

]]> By: JournaMarketing http://www.bethdunn.org/2008/05/12/the-model-of-a-modern-major-fundraising-letter/comment-page-1/#comment-221 JournaMarketing Tue, 13 May 2008 16:37:17 +0000 http://smalldots.wordpress.com/?p=110#comment-221 <strong>Writing like a person...</strong> ... Writing like a person…

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]]> By: On Fundrasing http://www.bethdunn.org/2008/05/12/the-model-of-a-modern-major-fundraising-letter/comment-page-1/#comment-220 On Fundrasing Tue, 13 May 2008 02:47:14 +0000 http://smalldots.wordpress.com/?p=110#comment-220 <strong>the model of a modern major fundraising letter...</strong> Todays donors aren't simply tithing blindly in the hopes that some good will come of it. More and more, donors support organizations as active participants in an effort to improve our world. How does a person like this feel when they receive a dunning... the model of a modern major fundraising letter…

Todays donors aren’t simply tithing blindly in the hopes that some good will come of it. More and more, donors support organizations as active participants in an effort to improve our world. How does a person like this feel when they receive a dunning…

]]> By: Henry Thomas. http://www.bethdunn.org/2008/05/12/the-model-of-a-modern-major-fundraising-letter/comment-page-1/#comment-219 Henry Thomas. Tue, 13 May 2008 02:05:21 +0000 http://smalldots.wordpress.com/?p=110#comment-219 Great post, I'm off to read the Power Donor blog right now. I've sent out thousands of those old line "blood in the streets" mailers. Some of the worst offenders have been the Animal rights charities. Although work work in a sector strongly influenced by the idea of creating a better world, too many people in power are afraid to inject that ideology into the business model. In many case,s staring at the diminishing returns only reinforces the sheep-think mentality of returning to "what works" by ramping up the fear, hate, or revulsion factor. What they fail to realize is that donors today are smart enough to know when they're being manipulated. Again, thanks for posting this. Great post, I’m off to read the Power Donor blog right now.

I’ve sent out thousands of those old line “blood in the streets” mailers.

Some of the worst offenders have been the Animal rights charities.

Although work work in a sector strongly influenced by the idea of creating a better world, too many people in power are afraid to inject that ideology into the business model.

In many case,s staring at the diminishing returns only reinforces the sheep-think mentality of returning to “what works” by ramping up the fear, hate, or revulsion factor.

What they fail to realize is that donors today are smart enough to know when they’re being manipulated.

Again, thanks for posting this.

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