Comments on: co-curating the museum brand http://www.bethdunn.org/2008/06/16/co-curating-the-museum-brand/ Inbound Marketing for Creative Small Businesses Tue, 21 Dec 2010 16:45:35 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Writezilla http://www.bethdunn.org/2008/06/16/co-curating-the-museum-brand/comment-page-1/#comment-1527 Writezilla Tue, 24 Nov 2009 02:07:42 +0000 http://smalldots.wordpress.com/?p=122#comment-1527 <strong>Curating the Web...</strong> A Doonsbury strip in the Sunday paper introduced me to a new expression: curating a brand. Until then, the only meaning I knew for curator was “a person who looks after a museum collection.”... Curating the Web…

A Doonsbury strip in the Sunday paper introduced me to a new expression: curating a brand.
Until then, the only meaning I knew for curator was “a person who looks after a museum collection.”…

]]> By: Curating the Web http://www.bethdunn.org/2008/06/16/co-curating-the-museum-brand/comment-page-1/#comment-1510 Curating the Web Mon, 23 Nov 2009 01:01:54 +0000 http://smalldots.wordpress.com/?p=122#comment-1510 [...] On one site I found the term co-curate: How does a museum, with a (presumably) carefully constructed brand, often based largely on its carefully curated collection (whatever that may be), invite its patrons to co-curate that brand? Is that even a desirable goal? Does it depend on the museum, or the type of museum? — BethDunn [...] [...] On one site I found the term co-curate: How does a museum, with a (presumably) carefully constructed brand, often based largely on its carefully curated collection (whatever that may be), invite its patrons to co-curate that brand? Is that even a desirable goal? Does it depend on the museum, or the type of museum? — BethDunn [...]

]]> By: Jim Richardson http://www.bethdunn.org/2008/06/16/co-curating-the-museum-brand/comment-page-1/#comment-1491 Jim Richardson Sat, 21 Nov 2009 14:02:11 +0000 http://smalldots.wordpress.com/?p=122#comment-1491 This piece I wrote about creating a social media plan for a museum might be of interest : http://www.museummarketing.co.uk/?p=151 You get a really diverse range of approaches across the sector, some places are outstanding and are way ahead of corporates, others are stuck in a pre-internet mindset. This piece I wrote about creating a social media plan for a museum might be of interest :

http://www.museummarketing.co.uk/?p=151

You get a really diverse range of approaches across the sector, some places are outstanding and are way ahead of corporates, others are stuck in a pre-internet mindset.

]]> By: Rob Zeleniak http://www.bethdunn.org/2008/06/16/co-curating-the-museum-brand/comment-page-1/#comment-241 Rob Zeleniak Wed, 23 Jul 2008 02:16:42 +0000 http://smalldots.wordpress.com/?p=122#comment-241 I'm an advertising and marketing specialist for nonprofit museums in New England and I'm finding it particularly difficult to convince an "older yankee" client that branding an exhibition is VERY important. . . any thoughts on how to convince this curmudgeon? he thinks the concept is ridiculous, I think it's crucial . . . I’m an advertising and marketing specialist for nonprofit museums in New England and I’m finding it particularly difficult to convince an “older yankee” client that branding an exhibition is VERY important. . . any thoughts on how to convince this curmudgeon? he thinks the concept is ridiculous, I think it’s crucial . . .

]]> By: Mia http://www.bethdunn.org/2008/06/16/co-curating-the-museum-brand/comment-page-1/#comment-240 Mia Tue, 15 Jul 2008 22:33:52 +0000 http://smalldots.wordpress.com/?p=122#comment-240 It's a big question in the museum sector at the moment. I have a hunch it varies by type of museum, but I haven't had a chance to do any research into it yet. I've blogged about some of my questions (below), I'd be interested to hear your thoughts. http://openobjects.blogspot.com/2008/02/resistance-to-participatory-web-from.html http://openobjects.blogspot.com/2008/02/more-on-cultural-heritage-and.html http://openobjects.blogspot.com/2008/04/museum-and-claytons-audience.html cheers, Mia It’s a big question in the museum sector at the moment. I have a hunch it varies by type of museum, but I haven’t had a chance to do any research into it yet.

I’ve blogged about some of my questions (below), I’d be interested to hear your thoughts.

http://openobjects.blogspot.com/2008/02/resistance-to-participatory-web-from.html

http://openobjects.blogspot.com/2008/02/more-on-cultural-heritage-and.html

http://openobjects.blogspot.com/2008/04/museum-and-claytons-audience.html

cheers, Mia

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