Inbound Marketing for Creative Small Businesses
From the monthly archives:
Tonight I came home starving. I opened all the cabinets, peered into the fridge, looked out on the porch for any forgotten, orphaned root vegetables, and eventually came up with a delicious meal that mainly involved left-over chicken tenderloins and egg noodles. Now, I used to be a professional chef. I can do the Iron [...]
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The New York Times reporting on a study just released by the MacArthur Foundation that found that internet socializing by teens is not quite as harmful or dangerous as it was previously held to be: Those concerns about predators and stranger danger have been overblown,” she [Mizuko Ito, lead researcher on the study] said. “There’s [...]
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(TOTH to David Brazeal.) David Meerman Scott provides some very useful advice to those of us who often find ourselves asked the Ultimate Question: What’s the ROI of social marketing? It’s worth watching. Check it out. As he points out at the beginning, there are cynical ways to answer this question, and there are less [...]
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I’m working on a project right now, compiling a case study that involves a look back at the One Laptop Per Child campaign of last holiday season, and it’s jogged my memory and made me wonder: what ever happened to all that? Just about this time last year, there was a great deal of publicity [...]
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So after not quite 24 hours of Motrin’s Twitter Moment (Hat Tip to @Pistachio), some more in-depth analysis of the offending ads and the online response is starting to roll in. Laura Fitton weighs in with a pithy summary and analysis here: Even if your brand or agency isn’t ready to engage formally and integrate [...]
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I asked Geoff Livingston (@geoffliving), CEO of Livingston Communications, what he thought of the MotrinMoms uproar, and he confirmed what many on the #MotrinMoms Twitterstream have suspected, namely that a focus group would have stopped this from happening. Geoff would know; he was just at the Society for New Communications Research awards ceremony with Shashi [...]
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If Twitter is social media’s living room, then the conversation and uproar over the new Motrin ad is now spilling out into the streets — moms upset by the ad have created YouTube video responses, Flickr groups, a CafePress Shop, and many, many, many, many blog posts in response to the ad. Last night I [...]
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I just noticed there’s a growing uproar over on Twitter about this ad hosted on the Motrin homepage. (If the Motrin team is listening to social media at all, that link won’t work for long. I wonder how long the ad will actually live on its homepage?) Check out the Twitter backlash here. It seems [...]
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Shashi Bellamkonda, Social Media Swami at Network Solutions, accepting the 2008 Excellence in New Communications Award given to him and Livingston Communications at the Society for New Communications Research Awards Gala:
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Laura Fitton (@pistachio, Principal of Pistachio Consulting) accepted the SNCR Innovator of the Year Award on behalf of Twitter founders Jack Dorsey, Biz Stone, and Evan Williams.
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