A brilliant and effective social marketing campaign from one little retail outlet in Sweden. As an old professor of mine used to say, “very simple, very easy.”
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From the monthly archives:
November 2009
When it comes to shiny new social media tools, any new platform that advances the shift in communications in a meaningful way — for enough users — is going to have an impact. If the conversation is being transformed or accelerated, pay attention.
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You can’t “leverage” social media, folks. You get involved, you help a whole bunch of people out for a long time, you generally ask for nothing at all in return, you build trust, grow relationships, and expend a fair bit of energy without ever measuring a dot of so-called ROI.
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