Social Media Is Not A Generational Thing

February 19, 2010
Image by net_efekt

One of my (least) favorite internet memes is that social media is somehow a generational thing, that “kids these days” are somehow wired differently, and that boomers and other, older generations either (a) aren’t using these tools, or (b) don’t or can’t “get it.” Horse hockey, I say.

Read the full article →

A Preoccupation with Manners

February 6, 2010
Jane Austen

I’ve got a new post up on the HubSpot Inbound Marketing Blog titled “What Did Jane Austen Know About Social Media?” and I’ve been thinking ever since it went up about the role of manners, and first impressions, online, and how they affect our perceptions of people and brands.

Read the full article →

The Birth of Inbound Marketing

February 3, 2010
Birth of the Internet - HubSpot

I love a good infographic as much as — OK probably more than — the next guy. Today the folks at HubSpot (my place of employment and the source of much personal and professional joy for me) came out with this beauty, on the Birth of the Inbound Marketing Universe.

Read the full article →

Listen first, tweet later

December 3, 2009
Image by CarbonNYC

With this simple addition of a short, manageable, and enriching daily ritual into your workday, you’ve figured out how to get started on Twitter. Listen, respond, and retweet.

Read the full article →

Fun & effective social marketing from Ikea

November 25, 2009

A brilliant and effective social marketing campaign from one little retail outlet in Sweden. As an old professor of mine used to say, “very simple, very easy.”

Read the full article →

Still think social media is a fad?

November 21, 2009
Image by Jenikilo

When it comes to shiny new social media tools, any new platform that advances the shift in communications in a meaningful way — for enough users — is going to have an impact. If the conversation is being transformed or accelerated, pay attention.

Read the full article →

Giving: It’s Not Just for the Holidays

November 12, 2009
Give Way

You can’t “leverage” social media, folks. You get involved, you help a whole bunch of people out for a long time, you generally ask for nothing at all in return, you build trust, grow relationships, and expend a fair bit of energy without ever measuring a dot of so-called ROI.

Read the full article →

Handmade for the Holidays

October 31, 2009
handmade for the holidays

This holiday season, we invite you to create hand-knit items for donation to local women and children in need. Handmade for the Holidays will collect hand-knit hats, scarves, mittens, blankets, and quilts for delivery to Cape Cod residents who are going through difficult economic and emotional times.

Read the full article →

A Good Day For J.C. Hutchins

October 27, 2009
JCHutchins_portrait

It’s a good day for author J.C. Hutchins. You? You get a pretty sweet free download, if you want it. J.C. becomes an “officially” published author. A good day!

Read the full article →

Do you see what I see?

October 26, 2009
Image by purpleslog

Work is changing. Business is changing. Are you looking for the old patterns, or are you training your eyes to see the newer, less familiar ones? What do you see?

Read the full article →

← Previous Entries

Next Entries →