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a focus group would have stopped this from happening

by BethDunn on November 16, 2008

twitter-_-tina-williams_-jessicaknows-motrinmoms

I asked Geoff Livingston (@geoffliving), CEO of Livingston Communications, what he thought of the MotrinMoms uproar, and he confirmed what many on the #MotrinMoms Twitterstream have suspected, namely that a focus group would have stopped this from happening. Geoff would know; he was just at the Society for New Communications Research awards ceremony with Shashi [...]

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tava and pepsi miss the point

by BethDunn on March 16, 2008

To build trust between a consumer and a brand, people need to feel they’re sharing it with other people instead of a corporation pushing it down on them… The goal is to have people experience the product on their own terms and turn them into brand ambassadors.” -Frank Cooper, vice president for flavored carbonated soft [...]

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