Inbound Marketing for Creative Small Businesses
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I’ve been hearing a lot from artists and cultural organizations that they’d like to start a blog, but they’re unsure what they should write about. They seem convinced that since a blog is a good marketing tool, it’s really just another place to put press releases and event announcements. Not so. Blogs are a particular [...]
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I was glad to see that the New York Times picked up on the final stages of the America’s Giving Challenge. The contest is over, and the cause I’ve been flogging/blogging appears to have (unofficially) emerged victorious. It’s pretty exciting, no doubt, that the Sharing Foundation is likely to receive a decent sum of money [...]
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Do you think your organization needs a blog? Or is it just a “someday” thing — a back-burner item that you feel just has to wait until you can get more on track with fulfilling your mission, becoming better known and better respected, building your donor base, getting the press to cover you, and driving [...]
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Beth Kanter, from Beth’s Blog (of course), presented the Bloggers Who Create Community Award to Small Dots! Beth named three bloggers to receive the award — the other two are Amy Sample Ward’s Version of NpTech and Michele Martin, The Bamboo Project. If you don’t know these blogs, I strongly encourage you to check them [...]
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Interesting. I made a presentation on web 2.0 tools for nonprofits, mostly just touching on blogs, photosharing, and social networks. Before the presentation, I would have predicted that the most readily adopted tool would be blogging, then photosharing, then social networks. This was based mostly on my perception of the current mainstream comfort level with [...]
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I was slightly stunned this morning to have coffee with a friend who, when I mentioned the Google announcement about OpenSocial, hadn’t heard about it. Sometimes I forget that not everyone has the same feed reader as I do – I still sometimes think it’s like the New York Times, a shared experience. So I had [...]
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Beth Kanter’s recent post about the power and recent success of DonorsChoose caught my eye. This recent success story of a blogger garnering a very impressive response in the form of big contributions to DonorsChoose doesn’t surprise me at all. It’s an awesome idea. When I first heard about DonorsChoose, a site where educators can post specific requests [...]
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Another busy day at the Technology in the Arts conference, one which finally required me to stop in my tracks and take an unscheduled break in the form of a much-needed nap this afternoon. When I emerged back into the fray just before dinner, I noticed that I wasn’t alone in having noticed a few [...]
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I’ll be off for the next little while, conferencing in Pittsburgh at the Technology in the Arts conference at CMU over the weekend, then on a much-delayed vacation in NYC. I finally polished my Powerpoint presentation (on using blogs, photosharing and social networking sites in nonprofit communications) to a fine sheen last night in a sudden surge of [...]
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As my professional life heads further down the path toward Advocate for Technology in the Arts, I thought it would be useful for me to start a blog on that topic. At the very least, it will serve as a place for me to store some of my ever-growing links and feeds related to the [...]
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