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I asked Geoff Livingston (@geoffliving), CEO of Livingston Communications, what he thought of the MotrinMoms uproar, and he confirmed what many on the #MotrinMoms Twitterstream have suspected, namely that
a focus group would have stopped this from happening.
Geoff would know; he was just at the Society for New Communications Research awards ceremony with Shashi Bellamkonda (@shashib) [...]

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