Inbound Marketing for Creative Small Businesses
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Museums are among my favorite things in the world. When I travel, that’s what I look for first: the museums.
While I’m intensively partial to the classic fine arts model, I also very much enjoy a good science museum, and am frankly plain nuts for historical homes and preserved sites.
I love museums because they are [...]
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My organization hosted an event this last weekend, with about 150 people — artists, business leaders, community leaders, etc. — in attendance. In the days leading up to the reception, several people called me to ask me what the dress code for the event was.
Now, things are pretty casual on Cape Cod, as a [...]
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Jeremiah Owyang woke me up this morning (on Twitter) to a fascinating, instructive tale of a major brand getting drawn in to a major international crisis, against their will and to their detriment, and responding to it in a predictable, though shortsighted way. Somewhere, a PR department is having a very bad Sunday.
Yes, I check [...]
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To build trust between a consumer and a brand, people need to feel they’re sharing it with other people instead of a corporation pushing it down on them… The goal is to have people experience the product on their own terms and turn them into brand ambassadors.” -Frank Cooper, vice president for flavored [...]
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