
Being human is the key to successful negotiations, marketing, and small business success. It also feels really good.
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Inbound Marketing for Creative Small Businesses
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(Note: If you’re looking for the post “What does Twitter Look Like?” then go here.) … Well this is a rather amazing tool. Marshall Kirkpatrick’s recent piece on ReadWriteWeb about The Inner Circle of 10 Geek Heroes listed me as a person with whom the remarkable Beth Kanter interacts often on Twitter. Which surprised me [...]
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Liz Strauss just published a generous, helpful, and useful post (those adjectives tend to follow Liz around wherever she goes, if you haven’t noticed), celebrating the behaviors she admires on Twitter, and the people she admires for embodying those behaviors. I’ve been thinking recently about how much I need to do a Spread-the-Love post about [...]
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What good is Twitter? What’s the practical use of it? I’m leading an eight-week course for artists on how they can use a combination of new and old media to promote themselves and get the word out about their art, and tonight one of the artists asked me that question. (You can visit the class [...]
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To build trust between a consumer and a brand, people need to feel they’re sharing it with other people instead of a corporation pushing it down on them… The goal is to have people experience the product on their own terms and turn them into brand ambassadors.” -Frank Cooper, vice president for flavored carbonated soft [...]
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…what makes a successful online community? A single, easy-to-use feature. Click here to participate. Do only this one thing. After you get your participants “addicted,” go ahead and add another thing. That’s the buried nugget of gold from Francine Hardaway’s excellent post about what makes an effective online community. (Hat tip to Jeremiah Owyang for [...]
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Beth Kanter, from Beth’s Blog (of course), presented the Bloggers Who Create Community Award to Small Dots! Beth named three bloggers to receive the award — the other two are Amy Sample Ward’s Version of NpTech and Michele Martin, The Bamboo Project. If you don’t know these blogs, I strongly encourage you to check them [...]
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