If you’re a new business on Twitter, or Facebook, trying to generate interest in the goods and services you have to offer, the funny thing is that you should try talking about those goods and services very, very sparingly.
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A brilliant and effective social marketing campaign from one little retail outlet in Sweden. As an old professor of mine used to say, “very simple, very easy.”
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Chris Penn reflected today on the future of podcasting, in response to something Chris Brogan wrote about the fragmentation of social media, and as a result, of its community and events. Chris has been putting out a very professional, targeted, and (from what I can tell) successful podcast called The Financial Aid Podcast. In today’s [...]
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Nonprofits have a hard enough time determining if, when, and how they should get shaking on Facebook or MySpace, the two massive players in the United States social networking space. Now comes news that AOL has acquired Bebo, a popular social network in the United Kingdom and New Zealand, but a bit of an also-ran [...]
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A New York nonprofit, Takes All Types, has announced a new program that will mobilize blood donors through Facebook, The New York Times reports. For those who opt in, the system will send out alerts through Facebook — as well as by phone, fax, e-mail and text message — when their blood type is needed [...]
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The mega-festival that is SXSWi (South by Southwest Interactive, also known as Spring Break for the Internet) has been underway for two days now, and many of us have been watching it from home through Twitter, Flickr, the occasional livestream, and related blog posts. The big news today was the keynote interview of Facebook founder [...]
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One of the news articles I tagged for re-reading last week was this one from the Wall Street Journal – it’s from August 2007, but was recently tagged by somebody with the nptech tag. The article includes a nice round-up of online places — social networks and other tools — that young people have been [...]
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So I spent the day after Thanksgiving wrestling with logic models, which is way more fun than doing the dishes. If you want to cut to the chase and see what I made (two logic models for nonprofts considering using social networks) just click here. My last post on social networks and decision trees was [...]
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Once again, it would appear that Beth Kanter is reading my mind. Or at least my email! Not two hours after I had a meeting to discuss the pros and cons of rolling out an organization-specific social network, I found this post in my feed reader. She raises the question of whether or not it [...]
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Interesting. I made a presentation on web 2.0 tools for nonprofits, mostly just touching on blogs, photosharing, and social networks. Before the presentation, I would have predicted that the most readily adopted tool would be blogging, then photosharing, then social networks. This was based mostly on my perception of the current mainstream comfort level with [...]
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