Inbound Marketing for Creative Small Businesses
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The announcement came a day or so ago: President-Elect Obama will be recording a brief, weekly video address, and distributing it via YouTube. For the legions of social media practitioners who participated in his campaign, and for those who watched from the sidelines or from another campaign’s trenches, this constitutes big news. It’s being hailed [...]
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I’ve been watching Beth Kanter traipsing across the globe over the last couple of weeks, as she traveled to Australia to give some workshops and a keynote on social media for nonprofits. She’s been blogging and twittering and uploading pictures to Flickr the whole time, and I’ve checked in with her updates a couple of [...]
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Have you tried making the case for your nonprofit to start blogging, or get into social networks, or in some other way try something bolder than Ye Olde Corporate Website as a means of engaging your community online… only to be rebuffed by the mentality that “our constituents aren’t online” or “our members don’t read [...]
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Josh Bernoff and several of his colleagues (including Jeremiah Owyang) at Forrester released a free report today about why interactive marketing can and should withstand a recession. Of course, a recession is nothing but a period of widespread, sustained decline in economic growth. It’s when times are tight for both you and your customers (donors, [...]
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