Inbound Marketing for Creative Small Businesses
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You know that old saying about advertising? The one that says we know that 50% of our billboards work, we just don’t know which half? Knowing “which half works” has become a kind of Holy Grail in advertising and marketing. Lots of folks who haven’t yet made the leap into inbound marketing labor under the [...]
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Being human is the key to successful negotiations, marketing, and small business success. It also feels really good.
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Tonight I came home starving. I opened all the cabinets, peered into the fridge, looked out on the porch for any forgotten, orphaned root vegetables, and eventually came up with a delicious meal that mainly involved left-over chicken tenderloins and egg noodles. Now, I used to be a professional chef. I can do the Iron [...]
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Museums are changing. That is, the smart ones are. Museums are getting involved in social media, just as many corporations and brands are: some of them brilliantly, some less so, as we all stumble up the learning curve and discover that online communities are not just another place for an “e-blast,” an impersonal press release, [...]
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Josh Bernoff and several of his colleagues (including Jeremiah Owyang) at Forrester released a free report today about why interactive marketing can and should withstand a recession. Of course, a recession is nothing but a period of widespread, sustained decline in economic growth. It’s when times are tight for both you and your customers (donors, [...]
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Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures? Of course, many brochures, leaflets, postcards, etc, [...]
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One of the news articles I tagged for re-reading last week was this one from the Wall Street Journal – it’s from August 2007, but was recently tagged by somebody with the nptech tag. The article includes a nice round-up of online places — social networks and other tools — that young people have been [...]
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