Inbound Marketing for Creative Small Businesses
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So after not quite 24 hours of Motrin’s Twitter Moment (Hat Tip to @Pistachio), some more in-depth analysis of the offending ads and the online response is starting to roll in.
Laura Fitton weighs in with a pithy summary and analysis here:
Even if your brand or agency isn’t ready to engage formally and integrate the business [...]
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I asked Geoff Livingston (@geoffliving), CEO of Livingston Communications, what he thought of the MotrinMoms uproar, and he confirmed what many on the #MotrinMoms Twitterstream have suspected, namely that
a focus group would have stopped this from happening.
Geoff would know; he was just at the Society for New Communications Research awards ceremony with Shashi Bellamkonda (@shashib) [...]
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I just noticed there’s a growing uproar over on Twitter about this ad hosted on the Motrin homepage. (If the Motrin team is listening to social media at all, that link won’t work for long. I wonder how long the ad will actually live on its homepage?)
Check out the Twitter backlash here.
It seems this ad [...]
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