Posts tagged as:

motrinmoms

In Short: Listen.

by BethDunn on November 16, 2008

motrincom-8

So after not quite 24 hours of Motrin’s Twitter Moment (Hat Tip to @Pistachio), some more in-depth analysis of the offending ads and the online response is starting to roll in. Laura Fitton weighs in with a pithy summary and analysis here: Even if your brand or agency isn’t ready to engage formally and integrate [...]

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a focus group would have stopped this from happening

by BethDunn on November 16, 2008

twitter-_-tina-williams_-jessicaknows-motrinmoms

I asked Geoff Livingston (@geoffliving), CEO of Livingston Communications, what he thought of the MotrinMoms uproar, and he confirmed what many on the #MotrinMoms Twitterstream have suspected, namely that a focus group would have stopped this from happening. Geoff would know; he was just at the Society for New Communications Research awards ceremony with Shashi [...]

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