Inbound Marketing for Creative Small Businesses
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Beth Kanter recently posted on the importance of outcome-based thinking for nonprofits getting involved in social media, and, with Alex de Carvalho, generated a great list of ways to address some of the challenges presented by social media. I’m just going to pull two items out of this list and expand on the theme a [...]
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How do you prevent certain stakeholders from seeing all this newfangled stuff…the videos, the blogging, etc. and not think that they’re spending too much money on all this stuff. In other words, how does an organization get buy-in from key people it needs? Prior to establishing these strategies? (From a comment left recently on The [...]
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