Inbound Marketing for Creative Small Businesses
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The New York Times reported the other day on the growing use of virtual worlds by young children, who are getting engaged in record numbers on sites like webkinz.com, Club Penguin (A Disney site that looks like Habbo), Pixie Hollow (another Disney site), and Nicktropolis (a Nickelodeon virtual world). As a nonprofit technologist, I’m interested [...]
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I found this a little late for this year, but I’m really excited about the Send-a-Singer project that Bryan Miller blogged about back at the beginning of December. Bryan is a strategist at WWAV Rapp Collins in London, and they developed this very inventive, yet charmingly simple campaign that lets you donate your company’s holiday [...]
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So Beth Kanter does a lot of work with nonprofits, helping them answer pressing and far-reaching questions about their use of technology, and how it can advance their missions without leading them down some nightmarish rabbit-hole of Bad Tech Decisions. She has been doing this for a long time, with a lot of different types [...]
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Nonprofits all around us are making decisions RIGHT NOW about how to engage in social networks, and many of us in the field have to fight a desperate feeling of running hard just to keep up – the overwhelming conviction that everybody else is winning friends, donors, hearts and minds through the savvy use of social networking [...]
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I’ve been thinking about Jeremiah’s recent Utter, his post on paying yourself first and about how we get where we eventually go. Jeremiah asks if we are moving too fast in the Social Media Sphere. My answer – for me - is (1) No, and (2) Maybe. (1) As Chris Brogan urged us to recently, I took a [...]
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So I spent the day after Thanksgiving wrestling with logic models, which is way more fun than doing the dishes. If you want to cut to the chase and see what I made (two logic models for nonprofts considering using social networks) just click here. My last post on social networks and decision trees was [...]
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Once again, it would appear that Beth Kanter is reading my mind. Or at least my email! Not two hours after I had a meeting to discuss the pros and cons of rolling out an organization-specific social network, I found this post in my feed reader. She raises the question of whether or not it [...]
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Interesting. I made a presentation on web 2.0 tools for nonprofits, mostly just touching on blogs, photosharing, and social networks. Before the presentation, I would have predicted that the most readily adopted tool would be blogging, then photosharing, then social networks. This was based mostly on my perception of the current mainstream comfort level with [...]
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Got up early again to sit in on Len Edgerly’s excellent presentation on Arts 2.0 at Podcamp Boston 2. Follow the first link to watch the video of the presentation. Len covers ways in which individual artists and arts organizations are using web 2.0 tools, and he breaks it down into four categories: New Media Social [...]
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Back from Day One of Podcamp Boston 2, and feeling very Mission Accomplished about it all. I had exactly three people I wanted to touch base with, and did so with them all. 1. Len Edgerly, with whom I hit it off so well at Technology in the Arts, to see how he is holding [...]
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