Posts tagged as:

research

new study: more colleges using social media for recruiting & research

by BethDunn on January 19, 2009

Dr. Nora Barnes gave me a heads up last night on the findings from her research on the growing use of social media by colleges and universities to recruit and research new applicants.
I met Dr. Barnes at the Society for New Communications Research Symposium in November, where she delivered the keynote address.  The full findings [...]

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announcement

by BethDunn on September 21, 2008

Some of you, not a lot of you, but some of you know already that I’ve gone back to school full-time.  I’m now fully immersed in getting an MBA from the Simmons School of Management in Boston, and yes, that means I am commuting by bus, about an hour each way, from my home on [...]

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blogging for the hearts of donors

by BethDunn on January 9, 2008

Shel Israel just posted an interview he did with Dr. Nora Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts, Dartmouth.
It’s a good review of some of the thinking that went into, and results of, the study her team did last year on adoption rates of [...]

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