Inbound Marketing for Creative Small Businesses
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(TOTH to David Brazeal.) David Meerman Scott provides some very useful advice to those of us who often find ourselves asked the Ultimate Question: What’s the ROI of social marketing? It’s worth watching. Check it out. As he points out at the beginning, there are cynical ways to answer this question, and there are less [...]
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Beth Kanter recently posted on the importance of outcome-based thinking for nonprofits getting involved in social media, and, with Alex de Carvalho, generated a great list of ways to address some of the challenges presented by social media. I’m just going to pull two items out of this list and expand on the theme a [...]
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Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures? Of course, many brochures, leaflets, postcards, etc, [...]
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Shel Israel just posted an interview he did with Dr. Nora Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts, Dartmouth. It’s a good review of some of the thinking that went into, and results of, the study her team did last year on adoption rates [...]
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Pleased as punch am I to have gotten a shout-out in the weekly round-up of things nptechish (here), so much so that I have been shaken out of my usual Saturday afternoon torpor enough to write up some of the notes I scribbled down when I got the subject of the week from the Net2ThinkTank, [...]
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