If you’re a new business on Twitter, or Facebook, trying to generate interest in the goods and services you have to offer, the funny thing is that you should try talking about those goods and services very, very sparingly.
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Posts tagged as:
socialmedia
When it comes to shiny new social media tools, any new platform that advances the shift in communications in a meaningful way — for enough users — is going to have an impact. If the conversation is being transformed or accelerated, pay attention.
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I’m on my way up to Boston in a little while to lead a workshop on Getting the Word Out for artists at a conference organized by my friend Kathy Bitetti, executive director of the Artists Foundation. I’m pretty excited about it — it’s my favorite thing to do, work one-on-one with artists and arts [...]
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My mother is a long-time volunteer for the American Red Cross. She is a retired teacher (special ed., eighth grade, which alone I think earns her a big shiny gold medal) and registered nurse, and now that she is retired she flies all over the place for the Red Cross, helping them set up shelters [...]
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I’ve been watching Beth Kanter traipsing across the globe over the last couple of weeks, as she traveled to Australia to give some workshops and a keynote on social media for nonprofits. She’s been blogging and twittering and uploading pictures to Flickr the whole time, and I’ve checked in with her updates a couple of [...]
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I’m off to the Simmons Leadership Conference tomorrow, and I’m excited to meet some of the faculty in the Simmons MBA program, which hosts this annual conference. I’m particularly hoping that new faculty member Jill Avery will be around, since her teaching and research interests sound eerily similar to mine. But before diving into bed [...]
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More organizations are making the move into social media, either by starting a CEO blog, a customer Facebook group, or just by allowing employees to blog openly about their work lives. As a result, more organizations are finding it necessary to draft a social media policy, or at least a set of principles, meant to [...]
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I took a week off from writing, for several very good reasons, and now I’m back. Miss me? Of course you didn’t. One of the reasons I took a brief sabbatical was my reaction to this post by Chris Brogan on what it felt like to not have a blog for eight days. In it, [...]
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Paul Dunay of Buzz Marketing for Technology lobbed a mild offensive last week against the mindset of some marketers that one can “use” social media for a PR campaign: Here’s the point: There is no overnight success when it comes to social media. Sure, we all are reading about some superb viral results out there, [...]
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The very first NewBCamp was held in Providence, Rhode Island yesterday, and I was there, happy to join in the excitement and fun. Founded by a current student at Johnson and Wales, and modelled on the wildly successful “unconference” series known as Podcamp (co-founded by Chris Penn and Chris Brogan), NewBCamp provided an opportunity for [...]
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