Inbound Marketing for Creative Small Businesses
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There’s been a lot of discussion lately about what we mean when we talk about the importance of transparency and authenticity, as organizations doing business in social media space. Jeremiah Owyang just gave this question prominence on his web strategist blog, as part of his Social Media FAQ series. He lists these signs that an [...]
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Beth Kanter recently posted on the importance of outcome-based thinking for nonprofits getting involved in social media, and, with Alex de Carvalho, generated a great list of ways to address some of the challenges presented by social media. I’m just going to pull two items out of this list and expand on the theme a [...]
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Josh Bernoff and several of his colleagues (including Jeremiah Owyang) at Forrester released a free report today about why interactive marketing can and should withstand a recession. Of course, a recession is nothing but a period of widespread, sustained decline in economic growth. It’s when times are tight for both you and your customers (donors, [...]
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Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures? Of course, many brochures, leaflets, postcards, etc, [...]
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How do you prevent certain stakeholders from seeing all this newfangled stuff…the videos, the blogging, etc. and not think that they’re spending too much money on all this stuff. In other words, how does an organization get buy-in from key people it needs? Prior to establishing these strategies? (From a comment left recently on The [...]
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“One can easily misinterpret the universal by misunderstanding the particular.”♦ You probably remember reading it in Intro to Anthropology: Shakespeare in the Bush by Laura Bohannon. It’s the story of a young anthropologist’s attempt to prove the universal nature of Shakespeare’s Hamlet, by introducing the story to the elders of the Tiv in West Africa. [...]
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Mark Rovner recently commented on the state of online philanthropy, and what I found most interesting about his post was that he framed it as an issue of “donor acquisition.” This, to me, is the heart of the problem with how nonprofits are approaching — or not approaching — social media. The gist of his [...]
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Shel Israel just posted an interview he did with Dr. Nora Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts, Dartmouth. It’s a good review of some of the thinking that went into, and results of, the study her team did last year on adoption rates [...]
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Do social networks mostly promote inclusion or exclusion? It depends, of course, on the user. Like The Force, social media can be used for good or ill. And some will say that it depends on what your objectives are. I’m going to take a stand and say that inclusion – and openness – is good, [...]
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