Inbound Marketing for Creative Small Businesses
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I love a good infographic as much as — OK probably more than — the next guy. Today the folks at HubSpot (my place of employment and the source of much personal and professional joy for me) came out with this beauty, on the Birth of the Inbound Marketing Universe.
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For a couple of years now, I have been increasingly fearful of driving my car in what I tend to refer to as “weather.” Meaning, of course, rain or snow of any sort of noticeable intensity.
So much so, in fact, that a few months back I missed a chance to have lunch with a [...]
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I’m brushing up my quantitative skills in preparation for my first semester of MBA classes this fall, and it’s led me to one of the best and most encouraging AHA! moments I’ve had in a very long time.
Despite what my undergraduate degree says (I majored in Geology), I have never been as in love with [...]
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Is this like one of those “prizes” you get when you win a free watch, but you have to fly to Hawaii and sit through a three-day sales pitch to claim your watch?”
That’s something a friend of mine emailed me the other day about a deal she was considering that seemed too good to be [...]
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“One can easily misinterpret the universal by misunderstanding the particular.”♦
You probably remember reading it in Intro to Anthropology: Shakespeare in the Bush by Laura Bohannon. It’s the story of a young anthropologist’s attempt to prove the universal nature of Shakespeare’s Hamlet, by introducing the story to the elders of the Tiv in West Africa.
(It’s [...]
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At the end of the day today I spoke for a long time with Rebecca Krause-Hardie, an Arts/Technology blogger with whom I appear to have a great deal in common. It was a free-wheeling conversation, not least, I suspect, because I had ingested very little besides several vats of coffee throughout the course of [...]
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Am I a digital native? Or can I write my own metaphor?
Because I follow Jesse Baer on Twitter, the idea of a Digital Native is never far from my brain. A recent post on the Digital Natives blog got me thinking again about what my citizenship status is in this hypothetical land.
I think that [...]
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I’m working on a series of topics for a course this spring — a syllabus, for an eight-week evening class. The course is for artists and cultural organizations, to teach them technical skills that will help them market themselves better and reach new audiences.
In years past, the topics have been pretty basic stuff, [...]
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