If you’re a new business on Twitter, or Facebook, trying to generate interest in the goods and services you have to offer, the funny thing is that you should try talking about those goods and services very, very sparingly.
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With this simple addition of a short, manageable, and enriching daily ritual into your workday, you’ve figured out how to get started on Twitter. Listen, respond, and retweet.
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If you know you might benefit from working a little internet marketing magic, building relationships on the web and translating them into a stronger business, but you don’t know how to justify the time involved, this post is for you.
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It’s a hard thing, trying to balance the transparency and human touch that Twitter demands with the formality and structure that most businesses require. How to create avatars and usernames that strike a balance.
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A close look at what Twitter actually does for its users, and why it can be surprisingly hard for a new user to learn and decode the language of Twitter.
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(Note: If you’re looking for the post “What does Twitter Look Like?” then go here.) … Well this is a rather amazing tool. Marshall Kirkpatrick’s recent piece on ReadWriteWeb about The Inner Circle of 10 Geek Heroes listed me as a person with whom the remarkable Beth Kanter interacts often on Twitter. Which surprised me [...]
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I have always loved airports, and flying. The whole experience is still glamorous and exciting to me. Of course, I never travel on the holidays. This might explain a lot. This morning I read this post by an MIT student about her frustrations with an unnamed airline as she struggled to get home for the [...]
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Liz Strauss just published a generous, helpful, and useful post (those adjectives tend to follow Liz around wherever she goes, if you haven’t noticed), celebrating the behaviors she admires on Twitter, and the people she admires for embodying those behaviors. I’ve been thinking recently about how much I need to do a Spread-the-Love post about [...]
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Tonight I came home starving. I opened all the cabinets, peered into the fridge, looked out on the porch for any forgotten, orphaned root vegetables, and eventually came up with a delicious meal that mainly involved left-over chicken tenderloins and egg noodles. Now, I used to be a professional chef. I can do the Iron [...]
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So after not quite 24 hours of Motrin’s Twitter Moment (Hat Tip to @Pistachio), some more in-depth analysis of the offending ads and the online response is starting to roll in. Laura Fitton weighs in with a pithy summary and analysis here: Even if your brand or agency isn’t ready to engage formally and integrate [...]
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