Inbound Marketing for Creative Small Businesses
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Museums are changing. That is, the smart ones are. Museums are getting involved in social media, just as many corporations and brands are: some of them brilliantly, some less so, as we all stumble up the learning curve and discover that online communities are not just another place for an “e-blast,” an impersonal press release, [...]
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(hold your horses) Now that nonprofits are really getting hip to web 2.0 — encouraging a two-way conversation with constituents, yielding some control of their message to gain bigger and better results, and getting engaged in social networks to expand and enlarge their bases — a lot of us are also looking into shaking up [...]
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Words matter. Words can engage, encourage conversation, and foster understanding, but words can also shut others out. One serious barrier to entry when it comes to social media is the jargon that goes around; whether it’s all those wacky-sounding Web 2.0 start-up company names (Twitter, Pownce, Meebo, Zooomr, Zaftig…), one too many acronyms (API, RSS, [...]
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Online collaboration tools are not just for that migratory flock of birds, the mobile web worker — those strange folk who appear to alight for brief meetings in far-flung Starbucks, then scatter, like starlings, to cooler climes. I keep an eye on the growing catalog of these tools not just because I deeply envy the [...]
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David Pogue of the New York Times reviewed the new release of Microsoft Office Live Small Business on Thursday, and made one of his trademark, quirky videos to tout its value to small businesses. What caught my eye in particular was the fact that he chose to use an artist as his case study for [...]
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Shel Israel just posted an interview he did with Dr. Nora Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts, Dartmouth. It’s a good review of some of the thinking that went into, and results of, the study her team did last year on adoption rates [...]
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I’ve got a somewhat irregular Saturday ritual of listening to recent NPR show episodes while knitting, or winding yarn, or just cleaning house. Not long ago, I added Len Edgerly’s Arts and Technology podcast to this ritual. His latest, an interview with Anthony Radich, Executive Director of WESTAF – the Western States Arts Federation, has [...]
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So in the interest of finally assembling the presentation I am doing on Web 2.0 for a conference in November, I bought a copy of SnagIt so that I can make the niftiest possible slides for the powerpoint. I just watched as many of the short tutorial videos as I could assimilate in one sitting [...]
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As my professional life heads further down the path toward Advocate for Technology in the Arts, I thought it would be useful for me to start a blog on that topic. At the very least, it will serve as a place for me to store some of my ever-growing links and feeds related to the [...]
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